Birmingham-based Wyatt will help the MNA with the positive promotion of its brands, which also include weekly newspapers in the West Midlands, Shropshire and surrounding counties. Wyatt was selected as the MNA’s chosen partner following a successful pitching process.
(MNA brand and communications manager Chris Leggett, right, with Wyatt client strategy and creative director Mark Fones.)
The agency will provide expertise and creative support in improving communications with the MNA’s four target groups – staff, advertisers, readers plus community and business leaders.
MNA managing director Phil Inman said: “The MNA is committed to working with Wyatt to enhance its brand identities and communications strategy.
“The MNA management team was impressed by the thoroughness that Wyatt showed in their approach to realising our initial brief. We believe that Wyatt can bring real value to the way the MNA reaches out to its key groups.
“We are confident that they will produce excellent research and first rate solutions to raise the standards of the MNA’s brand and communications work.”
Wyatt International managing director Karen Bernie said: “This is an exciting era for media organisations to embrace change and align their businesses toward an ever evolving generation of media engagement.
“As a true original on the agency scene and the Midlands' longest established independent, we're passionate about British heritage but closely allied to future focus and reinvention.
“These will be the cornerstones of a visionary new brand and communications strategy for MNA.”
The Wyatt team will work closely with MNA brand and communications manager Chris Leggett and other key stakeholders to implement the strategy group wide.
