As editor of Elle UK, and previously editor of Cosmopolitan, Candy is known in the industry for her digital content innovation, knowing her audience inside out and delivering high-end luxury and fashion content to them, says the publisher.
Announcing her appointment, Martin Ivens, editor of The Sunday Times, said: “Lorraine is an inspirational editor whose arrival will transform our luxury offering both digitally and in print. There are some very exciting and innovative times ahead.
"Lorraine joins The Sunday Times in order to increase the power of our luxury fashion and beauty offering, developing new ideas across digital and print platforms and driving digital content innovation. Across the title, she will spearhead efforts to extend the brand and its influence and to create new collaborations and partnerships through her unrivalled luxury fashion magazine experience and contacts."
Rebekah Brooks, News UK CEO, said: “Lorraine is a titan of the fashion industry, an established innovator and a ‘must’ on anyone’s ‘who to know’ list. Throughout her established career, she has developed strong relationships with major players across technology, advertising, fashion and entertainment and I’ve no doubt she will have a huge impact with our customers and readers alike, especially in delivering new digital propositions across the title."
Commenting on her appointment, Lorraine Candy said: “The Sunday Times is ‘the’ Sunday paper and I’m excited to be taking this senior role at the title as it leads the way in print and digital innovation. The opportunities to grow its reach and reputation further, in both print and digital are endless. I look forward to working with the talented teams across the title to ensure we take full advantage of its lucrative data to deliver for our hugely engaged audiences and advertisers.”
