ELLE Collections, published by ELLE UK, has produced a special edition to target the high spending Chinese tourists in the UK. 10,000 copies have an additional London shopping guide in Mandarin Chinese which will be distributed at key hotels, airlines and tour operators. It will also be available digitally via Apple Newsstand.
Overseen by ELLE UK Editor-in-Chief, Lorraine Candy, and edited by newly appointed Editor, ELLE Collections, Rebecca Lowthorpe, the new look seasonal fashion magazine features a 16 page newspaper pull-out - the first for a fashion glossy, say the publishers - which will include a round-up of all the latest catwalk shows.
The 180 page issue also showcases two world exclusive fashion stories including a never-seen-before photographic portfolio of intimate and unique self-portraits from some of the biggest designers in the fashion industry, and a limited edition pin-up poster of model Sky Ferreira, shot and art directed by Saint Laurent Creative Director Hedi Slimane.
The designer photographic portfolio features 36 unique images, taken and illustrated by the designers themselves, showcasing the hands that create the clothes we covet and turn fantasy into reality.
Each distinctive image celebrates the designer’s individual creativity, style and personality. They include Dolce & Gabbana, Dries Van Noten, Erdem, Christopher Kane, Roksanda Ilincic, J W Anderson, Simone Rocha, Hussein Chalayan, Giles, Isabel Marant and many more.
The 594mm by 840mm Sky Ferreira poster is bound into the latest edition of ELLE Collections and will be available as a collector’s item to all readers who buy the issue.
Lorraine Candy, Editor-in-Chief, ELLE UK and ELLE Collections says: "In the seven years I have overseen ELLE Collections it has become a cult magazine. There is nothing like this innovative bi-annual on the UK news stand and its evolution is further proof of the demand for high quality print products. I am very proud of the new issue which is ground breaking in content, and am even prouder to launch the first Tumblr out of ELLE on the back of this magazine's well respected profile."
Rebecca Lowthorpe, Editor ELLE Collections, says: “For my first issue as Editor of ELLE Collections, we wanted to explore the idea of collaborating with as many designers as possible, so we asked fashion’s biggest rebel, Hedi Slimane, to photograph and art direct an exclusive pin-up poster. He chose to shoot Sky Ferreira, his long time muse – a young woman that, for him, sums up rebel spirit – the result is stunning.”
The new issue of ELLE Collections, Autumn/Winter 13, is on sale now, priced £7. It is also available as a digital edition on Apple Newsstand.
