Egmont gathered insights into the world of Go Girl’s readers, with access to 30 7-11 year olds, through bedroom ‘hangout’ sessions and creative workshops, (run by Sherbet Research) plus a reader survey in the magazine and on the website.
Siobhan Galvin, Publisher, Go Girl commented: “We are committed to delivering relevant and engaging content for 7-11 year old girls. From our research we know that they love lots of celebrity gossip, fashion and design features, funny stuff, lifestyle quizzes and advice. Go Girl’s new strap line: Stars, Fashion, You! reflects our core content strands.
She continued: “This is a really positive time in a girl’s life and we are confident our magazine is uplifting and fun, whilst also empowering them for their teenage years. We are thrilled with the new look and feel of Go Girl and have ambitions for growth with a projected annual RSV of £2.1 million.”
The magazine has received a fresh, contemporary, design makeover, utilising a more vibrant colour palette. This month’s cover features favourite girl band Little Mix and is bagged with a bumper best friends gift set, packed with three badges, two wristbands and two necklaces.
Go Girl has comprehensive retail listings across all key accounts including: Tesco, ASDA, WHSmiths, Sainsbury’s, Morrisons, Co-op, One Stop, Spar and McColls and is on sale every three weeks, retailing at £2.75.
