The new platform will ensure the group’s news sites automatically resize to fit all screens, says the company.
This comes, says the company, as the latest comScore figures (Feb 2016) show that users spend more time per month on Newsquest sites than any other regional press group. Newsquest claims to have a digital audience of 28 million unique users.
“We’re proud that we have the most engaged users in the industry, and the move to a responsive platform will encourage them to spend even more time with us”, Digital Director Mark Smith said, adding: “It’s important because our local advertisers need to know that it’s local people who are driving our audience growth, whether it be on mobile or desktop, and these user engagement levels show that’s the case.”
Newsquest’s Director of Digital Platforms, Simon Hill, said: “By presenting our news and information this way, we are giving our readers the best possible experience to discover and consume all of our content equally on all desktop and mobile devices. The initial releases are just the first of an ongoing programme of work to improve the presentation, distribution and usability of our digital content and products, with a strong focus on mobile and social channels.”
