The new app, which you can download onto your mobile devices directly from the NRS website, will include data from both NRS print and NRS PADD reports, giving users immediate access to the data on the move.
The new tool allows anyone in the industry, including non-subscribers, to access topline NRS readership data for both online and offline platforms, as well as total net reach for news brands. Additionally, the app shows demographic breakdowns for gender, age and class, as well as regional data that is available in both NRS print and NRS PADD reports.
Mike Ironside, CEO of NRS said, “Following the launch of NRS PADD it was crucial for us to ensure that NRS continues to provide the industry with easy-to-use methods of accessing and using our data. The new mobile and tablet app allows media owners, buyers and planners to have NRS data at their fingertips wherever they are.”
The app will be available to download onto your mobile device at app.nrs.co.uk from today, and will update itself with every subsequent data release.
About NRS
NRS says: “NRS Ltd is a non-profit-making, commercial organisation funded by the NPA, PPA and IPA. Its primary role is to provide reliable and professional readership estimates of the number and nature of the people who read Britain’s newspapers and consumer magazines. Currently the survey publishes data for more than 300 newspapers, newspaper supplements and magazines, which together represent the large majority of the UK press advertising market.”
