Nuts branding will feature on title credits and throughout the second series of the MTV show and will have presence on The Valleys’ website and support via social media channels, which have a total combined reach of over four million, says IPC Media.
In return, Nuts will host a print, online and social media promotional campaign including posting some exclusive behind the scenes video content on www.Nuts.co.uk.
Nuts will feature in an episiode of The Valleys to coincide with an exclusive shoot which will be featured within the magazine.
Allyson Johnstone, senior marketing manager, Nuts, says: "This is the first time that Nuts has been the sponsor of a TV series and we are very excited to be working with MTV. With our direct involvement in this season's storyline along with the target audience, The Valleys is a great fit for Nuts. Our readers are big fans of The Valleys and its cast members often grace our pages so this is a fantastic partnership for us.”
