Launched in October, each themed issue of This Magazine is a brand-building collection of features from a carefully commissioned mix of high-profile and up-and-coming writers and experts. So far we have ‘CHANGED’, ‘SMILED’ and shortly we will be ‘SHINING’ in the third issue, due out in May.
This Magazine is not about shopping; rather it inspires customers to do more with the time they’ve saved shopping with Ocado. Design-wise, it is a challenge: each feature has its own concept worked up by August Media’s creative team, and supported by visual treatments from some of the UK’s very best photographers and illustrators. The further application of brand elements, considered typography and clever page furniture all let the photography and illustration take the spotlight, says August Media.
Jason Gissing, Ocado co-founder, comments: “August Media just got us from the start. Great brand affinity. Great chemistry. Great creatives, who took a risk without losing sight of our business objectives. And it’s paying off. We are delighted to be nominated.”
Mark Lonergan, Managing Director at August Media, comments: “To receive this nomination on the strength of our first two issues is a real credit to our creative team. We are absolutely thrilled.”
