The multi-year agreement will see Outbrain's pioneering technology deliver paid content recommendations to GNM's audience across the globe including the GNM's main markets in the UK, US, and Australia, says the company.
Outbrain continues to build on its strong growth. Worldwide, it serves over 200 billion recommendations per month to consumers in over 150 countries. Outbrain partners with publishers and marketers in over 50 countries, including the U.S., UK, France, Japan, India and Brazil.
Stephanie Himoff, Outbrain's UK & EIRE Managing Director, said: "We are delighted about this long term partnership and to be chosen by the Guardian following a thorough selection process. The Guardian is one of the most innovative and forward thinking global publishers, enticing its readers with world class content. This partnership not only represents a considerable monetisation opportunity but also reinforces Outbrain's commitment to provide our partners' readers with quality recommendations, keeping their best interests at heart. We look forward to the prospect of growing synergy across our markets in North America, Australia and the UK."
Tim Gentry, Global Revenue Director at Guardian News & Media said: "We're very pleased to be working with Outbrain to deliver paid-for content recommendations. Their strong global network, service levels and cutting-edge technology made them the right choice of partner for us."
