According to statements released by the two publishers on Friday:
The Daily Mail
The Daily Mail is now the UK’s biggest selling title in the highly-competitive Saturday market.
The mid-market daily over-took sales of The Sun, outselling the title on three out of the four Saturdays in November.
The Daily Mail's average Saturday sale for the month of 2,563,000 was 86,000 ahead of The Sun’s average of 2,477,000.
The Daily Mail’s ABC for November 2013 is 1,774,000. This translates to a record market share of 22.6%, up 0.5% year-on-year and 0.3% month-on-month.
Roland Agambar, dmg media’s Chief Marketing Officer said: "We are delighted with our November ABC, which is up year-on-year and month-on-month.
"While we have out sold The Sun on Saturdays previously, this is the first time we have achieved better sales over the course month.
"The performance of both papers demonstrates the strength of the Mail brand, the success of our loyalty strategy and the advantage of continued editorial and commercial investment.
“With unparalleled insight teams, the Mail brand knows its readers and we are totally committed to giving them a highly-trusted source of news and information. This is reflected in our new figures."
The Mail on Sunday’s ABC for November 2013 is 1,635,000. This translates to a record market share of 21.5%, up 0.7% year-on-year and 0.4% month-on-month.
Additionally, the latest NRS figures covering the period from April to September 2013, show a year on year increase in readership of 1% for the Daily Mail – the only newspaper to see an increase in readership over this period.
The Daily Mail and the Mail on Sunday’s ABC Sale includes digital subscriptions.
The Guardian
The Guardian has seen a rise in print sales for the third month in a row. It has outperformed the market with the biggest percentage increase of print sales of any national newspaper (0.4%).
Continued agenda-setting coverage on the Snowden leaks, and reporting on the UK storms and the phone hacking trials were well received, as well as our exceptional cultural coverage on the passing of Lou Reed.
The Observer has held steady with a small decline of 1.4% month-on-month, which is in line with market trends, and comes off the back to two continuous months of rising print sales. Observer Food Monthly’s Nigel Slater specials remain hugely popular, and the recently-added Observer Tech Monthly is continuing to do well.
The Guardian ABC figures
The Guardian sale is 199,672, up 869 copies or 0.4% month-on-month.
The Guardian Monday - Friday average circulation is 166,872, up 541 or 0.3% month-on-month.
The Guardian Saturday average circulation is 363,667, up 2,501 copies or 0.7% month-on-month.
Year on year the Guardian is down 3,920 or 1.9% year-on-year
The six-month figure (June 2013 - Nov 2013) is 193,863, down 12,299 copies on the same period last year
The Observer ABC figures
The Observer sale is 226,077 down 3,106 copies or 1.4% month-on-month
Year-on-year, The Observer is down 10,102 copies or 4.3%.
The six-month figure (June 2013 - Nov 2013) is 221,202, down 20,077 copies or 8.3% on the same period last year
The Guardians Chief Commercial Officer, David Pemsel, said: “The Guardian continues to go from strength to strength, and I’m delighted to see a rise in print sales for the third month a row. We have been firing on all cylinders throughout 2013 and we're looking forward to upping the ante next year.
“These figures show our continued investments in print and quality journalism are being well received. As well as our agenda-setting coverage on the Snowden files, our reporting of both the UK storms and the phone hacking trials were popular, and we also saw an increase in sales around our coverage on the passing of Lou Reed."
“In addition to our strong print sales, we continue to lead the way with our digital-first strategy and we are well placed to offer even more brands and businesses innovative ways to connect with our highly engaged global audience of nearly 80 million monthly unique browsers.”
