The magazine has partnered with Blippar to produce an interactive edition that will give readers the chance to ‘try on’ the dress worn by the cover model in the comfort of their own homes. The image recognition technology will also allow readers to go behind-the-scenes of the magazine’s cover shoot and watch Perfect Wedding’s bride getting ready. After downloading the free Blippar App, readers will be able to bring Perfect Wedding’s September cover to life by pointing their smartphones at the magazine.
Michelle Royle, Group Editor of Perfect Wedding, commented: “We are so thrilled with our first ever interactive Blippar cover. We pride ourselves on our fashion pages in Perfect Wedding, so for readers to be able to try on this beautiful dress at home, is a real coup. Readers can also email, Facebook and Tweet us their pictures, so we're hoping to receive lots of images of brides-to-be 'wearing' the dress! The behind-the-scenes video of our cover shoot also gives readers access they wouldn't normally see, so we're delighted to be able to give readers this great extra content.”
Stephen Shaw, Director of Media Partnerships, Blippar, said: "The team at Perfect Wedding has created a series of fabulous Blipps and they have demonstrated just how simple but effective platforms like Blippar can be when used in conjunction with great editorial design and their superb, engaging content - we're sure their readers will love their first Blipps.”
September’s Perfect Wedding, on sale now, is, say the publishers, a bumper, super-size issue featuring even more real-life weddings, stunning honeymoon destinations, summer wedding dress trends and amazing handmade projects to try. Plus there are beautiful bridesmaid ideas, top tips for dressing a marquee and all readers will receive a special discount of 25% off their next visit to Headmasters hair salons.
