Twenty different versions have been produced, each comprising a 44-page generic text section and personalised covers and centre section. The majority of copies have been distributed through Royal Mail’s door-to-door service to properties close to the respective garden centres.
Polestar Chromoworks produced the four page covers and centre sections, whilst production of the text and stitching of the magazine was carried out at Polestar Sheffield.
Jim Turner, Production Manager at Haymarket Network, says: "It was a very steep learning curve for Polestar and they have done a great job. The magazine looks superb and their professionalism certainly helped when managing the project as a whole. We are very pleased with the overall result."
Polestar New Business Development Director Phil Barlow adds: "This is a prestigious job with an intricate distribution requirement and we are delighted to have been able to produce it all within the group using the gravure and web offset capabilities of Polestar. We were delighted to be given the opportunity to work with the team at Haymarket again."
