The event, hosted by BBC Radio 6 Music breakfast show host Shaun Keaveny, celebrates the UK magazine publishing industry's top subscriptions and direct marketing professionals.
Immediate Media Co was the big winner on the night, taking home a total of six awards. Other category winners included Bauer Media, Reed Business Information, Dennis Publishing, William Reed Business Media and Future.
The awards followed the PPA Customer Direct Conference, which featured more than 30 high-level speakers across strategic and ‘back to basics’ streams, and was opened by keynote speaker Nicholas Coleridge CBE, Managing Director of Conde Nast Britain.
The full list of winners of the 2013 PPA Customer Direct Awards:
Best Subscriptions Promotion on a Small Budget
Craftseller - Immediate Media Co
Best Use Of Data
Multi-Brand Portfolio - Immediate Media Co
Customer Direct Magazine of the year (Business)
Farmers Weekly - Reed Business Information
Customer Direct Magazine of the year (Consumer)
BBC History - Immediate Media Co
Customer Direct Marketer of the year
Iain Russell - Future
Customer Direct Marketing Team of the year
RBI Subs Marketing Team - Reed Business Information
Customer Retention Strategy of the year
Dennis Motoring Retention Strategy - Dennis Publishing
Direct Mail Campaign of the Year
Radio Times - Immediate Media Co
E-Commerce Innovation of the year
The Grocer - William Reed Business Media
Email Marketing Campaign of the year
Multi-Brand Portfolio - Immediate Media Co
In-Magazine Promotion of the year
220 Triathlon Magazine - Immediate Media Co
Integrated Marketing Campaign of the year
The Week - Dennis Publishing
Online Marketing Campaign of the year
New Scientist - Reed Business Information
Telemarketing Campaign of the year
Today's Golfer - Bauer Media
