According to Pure360: The new software features incur no additional costs and include split content optimisation and RSS to email, which are incorporated into the existing ‘Expert’ package and an improved visual editor for all customers.
The new split content optimisation feature is easy to set up and allows marketers to test different variations within an email, perhaps a change in design, colour or content, which can then be tested and analysed in real time. The most effective emails, including those that generate the most click throughs, can then be easily spotted (without any need for or knowledge of statistics) and rolled out to the brand’s full customer base.
The RSS to email service enables the latest news and content from a range of online sources to be automatically pulled into the body of an email, ensuring the content of any campaign is fully up to date. This is particularly useful for those brands creating regular news content, such as publishers or bloggers, and was developed following a request from a Pure360 customer earlier this year.
Adam Boulton, Product Manager at Pure360 says: “We have been working on these new features as we’re committed to helping our customers achieve the best email marketing results using the latest and most simple techniques. The new services are just the latest developments as we continue to develop our software to meet the ongoing needs of our customers in a constantly evolving environment.”
About Pure360
Pure360 says: “Pure360 is a results driven direct digital marketing provider, improving customer ROI via email and SMS marketing campaigns. Pure360 customers are not tied into any contract, but buy services based on their needs, and include leading brands such as Rightmove, Virgin and innocent drinks.
A member of the DMA, Pure360 is privately owned, having been established in 2001. Working internationally, with 90 people at its Brighton HQ, Pure360 is growing fast and was recently given the ‘one to watch’ company accolade following its impressive growth (by investment bank GP Bullhound).”
