EKCS says the offering by MediaFerry eVouchering provides advertising tracking through a cloud-based workflow system. It connects with in-house systems and, once set up, it enables access to proof of print advertising. All advertisers’ information is brought together and highlights where the adverts appear in the publications.
The publisher needed a cost-effective advertising tracking system that would enable their advertising clients to access their published ads. Publishers can expect to see a cost saving of around 60% compared to other solutions on the market, says EKCS.
With over 130 national and regional brands, across both print and online, Reach titles include Mirror, Express, Daily Star, Daily Record, Manchester Evening News, Liverpool Echo, Irish Star, OK! magazine, WalesOnline, MyLondon and Curiously.
Angela Woodhouse trading & publishing lead at Reach explains: “We are delighted to partner with Mediaferry on our eVouchering service, after looking at a number of other suppliers and internal options they have provided us with a cost-efficient customer self-service solution.”
With MediaFerry eVouchering, says EKCS, a feed is set up from the booking system with information that includes the client name, advert size, and x and y coordinates of its position in the publication. It’s accessible to publishers, advertisers, and agencies with a 13-month archive.
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