The first ever ‘Readly Exclusive’ is in collaboration with Black Dog Media Ltd. The two products, which launched yesterday, are technology bookazines, The Complete iPhone XS Manual and The Complete iPhone XS MAX Manual. A third exclusive title is also due to be published by Black Dog Media Ltd on Readly next month.
The ‘Readly Exclusive’ provides a digital extension for publishers and provide readers with easy access to distinct and exceptional content, says Readly. For the first time, Readly’s UK readers will receive access to content that is distributed exclusively via the digital magazine service.
James Gale, Director, Black Dog Media Ltd said: "As we continue our strategy to develop and expand our digital audience with new and exciting content, we are delighted to partner with Readly to provide them with exclusive titles from our trusted and highly regarded BDM tech bookazine portfolio."
The Readly Exclusive concept was trialled earlier this year in Germany. The first offering was a digital special issue of Computer Bild magazine from Germany’s biggest publisher Axel Springer. The special issue is now one of the most read Computer Bild issues ever in Readly.
Ranj Begley, Chief Content Officer and MD at Readly, said: "Readly Exclusive is an exciting development that adds value to our subscription service. Exclusive content is central to the growth of the leading film and music streaming services. Now, we are developing this proven model for magazines. At the same time, publishers have an opportunity to distribute and test unique content, build their brand, gain insights on reading behaviours while increasing revenue with little upfront cost or risk.”
Readly is currently in negotiation with other UK publishers to develop the “Readly Exclusive” service across a wider range of interest sectors.
