Designed to celebrate Red’s 15th anniversary, the four covers feature models Alek Wek, Laura Bailey, Erin O’Connor and Maggie Rizer who all come to life through the use of Aurasama technology.
Readers can download Aurasama as a free app to their mobile phone or ipad. Each Red cover star then comes to life, wishing Red a ‘happy birthday’ when the device is hovered over the magazine.
According to Hearst, the magic continues inside Red’s 15th birthday issue; with section openers shot using cinemagraph photography giving the illusion of movement. A pair of beautiful Charlotte Olympia shoes click together like Dorothy’s in Wizard of Oz, whilst a candle flame flickers in the living section of the title.
Group publishing Director, Ella Dolphin says: “Red is celebrating its 15th Birthday using technology that perfectly complements the experience of reading the magazine. Digital innovation and inspiring content all wrapped in a beautiful consumer experience – Red is 15 years young!”
The 15th anniversary April issue of Red went on sale 6th March.
