According to Hearst: Reveal.co.uk is a unique concept of celebrity and lifestyle news with issue-led debate relevant to its dynamic female audience. The new site has been built by the highly skilled development team behind Digital Spy (also published by Hearst UK), and includes new features and editorial templates that will drive excitement and interaction amongst its target readers.
Fresh from working at MSN and Digital Spy, Lara Martin (pictured below), has also been appointed to edit reveal.co.uk as the brand develops across a truly multimedia platform which includes print, web, digital edition and app.
The contemporary and easy to navigate site will deliver key celebrity news as well as structured editorial contributions from the Reveal magazine team. Like the magazine, it will present stories with attitude and use the emotional and social issues that celebrity break ups, make ups, diet, fashions and fad present to focus on subjects of immediate concern for its young readers.
The site launches with an exclusive, raunchy interview with TOWIE’s Kirk Norcross and Jody Marsh as well as a real life story about how a woman tricked a stranger into giving her a baby. It also features clearly defined channels and sub channels with web friendly titles including Gossip Goddess, dedicated debates channel Your Daily Say, Miss Mode and Yours Truly, as well as behind the scenes video content.
Making clever use of this content, the website is uniquely placed within the celebrity space to offer younger women the hottest celebrity news and gossip at their fingertips.
The Reveal brand already exists as a magazine, fashion retail app and tablet edition. Now with a unique website as well, Reveal offers a vast range of creative advertising propositions to access its audience across all its platforms.
The launch is supported by cross promotional activity across Hearst Magazines UK’s print and digital properties as well as dedicated social media platforms including Facebook and Twitter.
New editor, Lara Martin, will oversee the website’s growth and multi-platform activity. She has considerable experience in the celebrity market and in social media, joining reveal.co.uk from MSN Now where, as Lead Content Editor in London, she tracked trending topics and encouraged audiences to comment and share via social networking platforms. Lara also worked at Digital Spy as US News Editor.
The new website sits alongside the printed magazine, which sells more than 278,000 weekly copies, and Reveal’s hugely successful digital edition has already delivered more than 205,000 downloads and 46,000 sales (singles and subs). Reveal also has a strong social media presence with more than 34,000 Twitter followers and a Facebook fan base of more than 22,000.
Reveal Editor, Jane Ennis, says, “I am delighted to unveil the new reveal.co.uk and to also welcome Lara Martin as editor of the new site. Her experience as a digital editor in the celebrity world at both MSN and Digital Spy, will be of huge value to Reveal overall as we develop the brand across print, digital and social media. Reveal is an entertaining forum for women looking for a moral and social compass to guide them through today’s fast paced ever-changing world. And there are plenty of points for readers to interact and give us their take on the breaking stories of the day. And all this sits alongside our great celebrity exclusives, behind the scenes videos, the very latest gossip, groundbreaking fashion and first person confessionals. ”
Hearst Magazines UK Group Publishing Director for the Weeklies Group, Michael Rowley, says, “Reveal is one of the UK’s top selling weeklies and launching reveal.co.uk is a natural next step for us to grow as a multimedia brand and strengthen our position in a changing celebrity market. The Reveal brand now delivered as an excellent digital product (as a key part of its product portfolio) will enable us to engage a wide-reaching female audience and offer our commercial partners bespoke cross-platform solutions.”
