The magazine is available exclusively to Salon Services professional customers who hold a trade card, and is on sale for £1.95 / €2.75, in over 250 Sally and Salon Services stores throughout the UK and Ireland.
The new magazine covers everything for the hair and beauty professional, from the hottest hair trends to the latest innovations in beauty and the most creative nail techniques. No matter what the area of customer expertise, every issue is packed full of industry news, views and the latest products to provide readers with everything needed to keep business booming and clients happy, says River Group.
The first issue includes a definitive guide to the hottest SS13 catwalk trends; the most requested celebrity looks in an 18-page Style Guide; business advice features, including a look at client loyalty schemes and effective use of social media; plus exclusive interviews with top session stylist Eugene Souleiman, make-up artist to the stars Dani Guinsberg, and celebrity manicurist Andrea Fulerton.
Alan Revitt, Commercial and Marketing Director (VP) for SBH UK & Ireland, comments: “The launch of PRO Hair & Beauty magazine marks a significant step forward in our brand marketing strategy as it is represents a unique brand-building tool that fits and builds on the Salon Services brand essence of ‘professionals for professionals', and supports our core values of authority and expertise within the hair and beauty sector. I'm delighted with the launch issue and the support we have received from suppliers and advertisers has been fantastic.”
Magazine Editor, Sofie West, says: “I believe we have created a really stylish, accessible and useful guide to hair and beauty that will support readers' professional needs, but also indulge their personal interests. I hope to build a strong community of readers around PRO Hair & Beauty to really involve and engage them in the content to incorporate their views, professional achievements and ideas.”
The new magazine launch marks a further development in River's partnership with Sally Salon Services for whom they already provide email marketing and print services for a comprehensive CRM programme.
