The magazine app which features an edit of the best articles from the print magazine with the addition of rich content such as video and animation can be found in the Finance section of Apple’s Newsstand and is built on the Go Mobile platform.
Natasha Jackson River’s Head of Digital and Content comments, “We’re delighted with the digital version of Perspectives. It was strategically important for Ashcourt Rowan to have their content as widely available as possible for their audience and iOS was the right choice for that.”
Alia Gargum from Ashcourt Rowan adds, “We want our information to be accessible for clients, and that means as well as a print magazine, we needed a magazine app. For us digital development is not a cost-saving exercise, but offers our clients increased reach with a richer experience, and River have done a fantastic job of translating our print content for this exciting app.”
Dr Nicola Murphy (pictured) River’s CEO also adds, “We have worked with Ashcourt Rowan since January 2011 and value our relationship with them. We are always looking for ways to increase engagement, drive cost efficiencies and importantly deliver action in customers, so this app is a natural development of our customer-facing response to Ashcourt Rowan’s marketing objectives.”
