The deal with IPC Southbank will enable womanandhome.com and marieclaire.co.uk to access over 2000 of Britain’s most desirable high street, designer and beauty brands on ShopStyle and use the site’s unique technology to search by colour, size, item, price, brand and designer.
The deal extends an already successful relationship between the two companies which began last year when ShopStyle began powering the shopping channel for Southbank’s Instyle.co.uk.
Users of both co-branded shopping services can also access ShopStyle’s social media applications, already proving popular with the fashion site’s existing half a million unique visitors. From wishlists and sales alerts to unique stylebooks and personalised favourite brands’ shopping experience, ShopStyle offers fashionistas the chance to create a personal collection that they can save, share and then click-through to buy.
In addition, marieclaire.co.uk and womanandhome.com will enhance the ShopStyle offering with their own editorial sections, such as Buy of the Day and Editor’s Picks
“We have established a great partnership with IPC Southbank,” says Shannon Edwards, Director of ShopStyle and no.16 in The Independent’s Online Fashion 100 most influential. “The Instyle.co.uk shopping channel has worked really well for both partners and we’re looking forward to extending this successful relationship with womanandhome.com and marieclaire.co.uk,” she continues.
Roger Cummings, associate publisher of Marie Claire, says: “With this ShopStyle partnership, marieclaire.co.uk has an exciting new shopping channel that our visitors will love. This new addition boosts the site’s existing powerful mix of fashion, beauty and news, which makes marieclaire.co.uk the daily destination for fashion savvy women.”
Linda Swidenbank (pictured), publishing director of woman&home comments: “Women who love woman&home really appreciate good fashion and style advice and want to see shopping ideas to inspire them. Whether it’s shape, season or trend related inspiration they are hugely responsive, so to be able to click and buy from our edited choice is a really exciting proposition.”
ShopStyle.co.uk launched in September 2008 to bring together Britain’s favourite fashion brands and stores under one digital roof. In less than a year ShopStyle has built a dynamic web business that gives users incredible shopping choice, instantly; offers a powerful affiliate opportunity for retailers and the ability for brands like Elle, InStyle, SoFeminine and now marieclaire.co.uk and womanandhome.com to monetize their content.
The Marie Claire and woman&home new fashion shopping services, powered by ShopStyle, are available at www.marieclaire.co.uk/shopping and womanandhome.shopstyle.co.uk/
About Shopstyle.co.uk
ShopStyle says: “ShopStyle has been available in the US since February 2007 and launched in the UK in September 2008. ShopStyle aims to become the UK’s no.1 fashion destination by changing the way women shop online.
By bringing together Britain’s favourite fashion brands and stores under one digital roof, they give UK online shoppers incredible fashion choice, instantly. In addition, ShopStyle’s powerful technology drives innovative social media applications including fashion communities, wishlists, sales alerts, mybrands and StyleBooks. This technology has attracted the attention of major brands like Elle and InStyle who are using Shopstyle’s tools to power their online shopping.”
About Sugar Inc
Sugar Inc says: “Sugar Inc is an online media network focused on creating the richest, most relevant online community for trendsetting, passionate and smart women. The company owns and operates ShopStyle, Coutorture Media, StarBrand Media, OnSugar and the Sugar Network, which includes the insanely addictive flagship website, PopSugar as well as BellaSugar, BuzzSugar, YumSugar, FitSugar, geeksugar, GiggleSugar, lilsugar, CasaSugar, DearSugar, PetSugar, SavvySugar, CitizenSugar, PopSugar UK, FabSugar UK, TeamSugar, PopSugar’s CelebStyle and FabSugar, the 2007 People’s Choice Webby winner for Fashion. Founded in April 2006, the San Francisco-based Sugar Inc. overall receives 11 million unique visitors a month. World-class investors including Sequoia Capital and NBC Universal fund Sugar Inc.”
About Marie Claire
IPC says: “Marieclaire.co.uk is essential daily viewing for the intelligent, fashion-savvy thirty-something woman. With fashion, celebrity, beauty and topical news stories updated daily, hugely popular blogs, exclusive videos, must-have buys of the day as recommended by Marie Claire’s fashion and beauty editors, photo galleries and weekly exclusive competitions, it is not surprising that marieclaire.co.uk is IPC Media's fastest growing website.
Marie Claire is a worldwide icon with editions in 34 countries. It epitomises style and substance, with fashion and beauty content that embraces everything from catwalk to high street, and feature content that reflects both the fun and more serious sides of its readers' personalities. Marie Claire is published in the UK in partnership with French publishing company Groupe Marie Claire. The UK edition was 20 years old in 2008 and has a circulation of 314,259 (July – December 2008).”
About woman&home
IPC says: “womanandhome.com is aimed at the increasing community of 40-plus women online. It is interactive with lively forum boards and the successful online Supper Clubs network. Delivering the warmth and tone of the main magazine brand, the site offers an opportunity to obtain relevant lifestyle content, whether it's style advice or seeking out the perfect recipe. Featuring inspiring galleries, reader events, competitions and opportunities to shop, more and more women are discovering it.
Published by IPC Southbank, woman&home is one of the fastest-growing lifestyle titles and it epitomises a ‘brand new attitude’ for women. It was the first magazine to echo this new spirit and each month presents a stylish mix of content reflecting the way women live and work today. The magazine covers all areas of a woman’s life – but with a new spin. Whether it’s the people in her life, discovering new experiences, the latest trends in food, fashion or beauty; it’s all in woman&home and all beautifully presented on every page.”
