The hire follows Shortlist Media’s continued drive to increase its digital offerings and cement its position as a world class content solutions business, following the launch of its studio, Family, last November. With plans to develop new and profitable revenues streams, the appointment showcases Shortlist Media’s investment in high-quality expertise to create and monetise content in new ways, say the publishers.
As a multi-brand publishing director, Holt will work closely with the senior stakeholders in the business to deliver smart, commercial solutions for Shortlist Media’s brands and clients, whilst simultaneously working across all platforms to develop the commercial opportunities in print, digital, video and experiential. According to Shortlist Media, this role will be instrumental in cementing its new business model specifically focused on the influence of the Met Set audience and the power of its brands to inspire action.
Holt joins the company from Hearst UK, where she most recently held the position of publisher of Cosmopolitan, and prior to that was commercial strategy director. She has a wealth of experience in commercial strategy from a publishing career spanning 15 years, and has held a number of roles at high profile publishing corporations including Associated Newspapers, The Evening Standard and Spark Telegraph.
With ambitious plans to further increase Shortlist Media’s content campaigns to make up 50% of overall revenue for the business, Holt’s appointment is intended to ensure this target is achieved through strategic partnerships and providing fast moving intelligent content for the Met Set audience.
Owen Wyatt, Managing Director, Commercial at Shortlist Media said: “The Group Publishing Director role will be critical for us as we build on the momentum we have enjoyed this year, driven by our investment in smart digital products, brilliant video production and events. At a time of such rapid change and growth for the company, Georgina’s brilliant relationships across the industry and passion for our direction made her the perfect choice. I can’t wait for Georgina to get started!”
Georgina Holt, Group Publishing Director at Shortlist Media said: “I am absolutely delighted to be joining the Shortlist Media team at such a pivotal and exciting time for the business. I have always been a huge fan of the brands and continuously impressed with their achievements, I am looking forward to collaborating with some of the best people in publishing & advertising to continue to build on their success.”
Georgina’s start date will be confirmed shortly.
