Spoke’s digital watermarking solution, which incorporates patented Digimarc Discover technology, enables readers to pursue compelling and entertaining interactive experiences via their smartphones from any kind of printed material, allowing them to access a range of mobile-optimized content without removing them entirely from the print product. Instead, it bridges the gap between print and digital, bringing the print to life and enabling users to get more in-depth content on their mobile, says the company. Spoke will be demonstrating the technology at Mobile Marketing Live in London on the 1st and 2nd of October, as one of the official sponsors of the event.
Digital watermarks can be used on all kinds of print such as product packaging, magazines, newspapers, print ads and marketing materials, and are visible only to smartphones. Consumers simply point their phone at the watermarked print, to be instantly connected to a menu of optional action-led experiences such as ‘share’ via social media, ‘learn more’ via a web URL, ‘watch video’, ‘view map location’, ‘email us’, ‘call us’ or ‘add to calendar’.
Unlike many competing image recognition technologies, says Spoke, brands and advertisers can simply drop the digital watermark reader into their own app, saving their consumers from having to download an additional app to view the mobile content. Alternatively, if they don’t have their own app, they can choose to offer Spoke’s free Fetch app or their own branded version of it.
Rob Ellis, Managing Director of Spoke, commented: “Digital watermarking provides a highly effective bridge from the print to digital environment, allowing readers and consumers to explore and enjoy a wide range of multimedia content, without severing the traditional reading experience or compromising direct revenue generating opportunities. We are delighted to add digital watermarking to our growing suite of mobile and digital solutions since we re-launched as Spoke last month.”
To trial the Fetch digital watermarking app for yourself, download the ’Fetch-Reader’ app for Apple or for Android and then scan the image found on www.spoke-interactive.com/mobile/digital-watermarking to see an example of the types of mobile ‘actions’ that are possible with Spoke’s digital watermarking.
Mobile Marketing Live is held at the Business Design Centre in Islington, London on 1-2 October. Spoke will be showcasing digital watermarking on stand 15 and at: 4.30pm/Day 1/Ideas Lounge and 12.30pm/Day 2/Mobile Experience Lab.
About Spoke
Spoke says: “Spoke are consumer engagement experts, specialising in mobile and interactive solutions for brands, agencies, media owners and charities. Spoke provide everything from strategy and creative concept development to implementation, management and analysis for a broad range of interactive and mobile services, Social TV and donation and payment solutions. Clients include BBC, Comic Relief, Hearst Magazines, Fosters, Channel 5, News International, IPC Media, NHS, the Disasters Emergency Committee and many others. Spoke was previously Telecom Express Ltd.”
