Each month, the Stylist team will rally its audience of 2.3m readers, email subscribers and online users to invest time in one (often neglected) area of their lives, say the publishers. Monthly themes will range from achieving contentment to giving your career an MOT.
Tara Mendelsohn publishing and digital director at Blue 449 says: “Clarins are committed to helping women find more time to fulfil their life ambitions and unlock the key to inner happiness. Stylist’s positive and dynamic editorial attitude makes it the perfect partner for our ‘Year of You’ partnership, a brilliant example of Open Source collaboration for the greater good.”
Leading the project at Stylist, editor-in-chief, Lisa Smosarski says: “It’s truly exciting for Stylist to be embarking on this cross platform campaign, which has the power to radically improve women’s wellbeing in 2016. And with its long-standing commitment to promoting balance and happiness, Clarins makes a fitting partner in our quest to motivate positive change this year.”
Mark Sandford, commercial director of Shortlist Media Ltd, says: “ShortList media is dedicated to driving growth from its creative partnerships in 2016 and it’s an absolute pleasure to be working on such an exciting a project with such a major player in the luxury beauty market.”
