Ford will be using the T3 Gadget Awards 2013 to launch Ford SYNC, its in-vehicle communications and entertainment system that allows users to make hands-free telephone calls, control music and perform other functions with the use of voice command. Ford SYNC truly represents the ethos of the T3 Gadget Awards with its innovative and groundbreaking technology, say the orgnaisers. The awards will be the activation point of their marketing campaign, which will run throughout 2014.
Richard Beard, Communications Manager of Ford of Britain, says: “We are delighted to be working with T3 again for the Gadget Awards. The partnership is the perfect opportunity to showcase how Ford offers great cars with remarkable technology.”
Meanwhile EE and Qualcomm, have been unveiled as 2013’s associate sponsors. Leading brands in their respective markets, both companies have long standing associations with T3 and the awards.
Sharon Meadows, Director of Devices for EE, says: “EE is delighted to continue to be a part of the T3 Gadget Awards, celebrating the latest and greatest tech and gadgets. As the UK’s first, biggest and fastest 4G network, we are proud to play a part in recognising the most exciting innovation across the rest of the industry.”
Stuart Staves, Advertising Director for Future, says: “T3 is the leading brand and authority in lifestyle technology, and the awards have become a beacon for this. We’re delighted that major market leading brands Ford SYNC, EE and Qualcomm, have once again decided to partner with us to celebrate and give praise to the innovations that have excited us over the past year.”
The Ford SYNC presents the T3 Gadget Awards in association with Qualcomm Snapdragon and EE take place on 3rd October at Old Billingsgate, London.
