The Telegraph says: The Telegraph has more subscribers than any other UK newspaper group. The Telegraph has a strong international presence, with more than 50 million global unique visitors per month. Two-thirds of that audience is outside the UK. As a global brand, The Telegraph now plans to develop a closer relationship with its readers around the world.
From November 1st, The Telegraph is extending its subscriber offer to its international website readers by adopting a metering approach similar to the model currently used by the New York Times.
International readers will continue to enjoy free access to The Telegraph's website, up to a limit of 20 articles per month. When readers have reached this limit, they will be invited to choose between two subscription packages.
The Telegraph Web & Mobile Pack offers unlimited access to the Telegraph’s website, and its mobile apps on Android and iPhone, for £1.99 per month. For £9.99 month, readers can subscribe to the full Digital Pack, which also includes access to The Daily Telegraph and Sunday Telegraph newspapers on the iPad. With both packages, readers will be offered a one-month free trial before they are asked to commit to a subscription.
Subscribers will enjoy unlimited access to one of the world's leading newspaper websites, with its award-winning writers and agenda-setting journalism.
The website meter will only apply to the Telegraph’s international audience. UK readers will continue to enjoy unlimited access to the website for free. Like all publishers, TMG continually evaluates the developments in the digital sector; there are currently no plans to introduce a meter model for UK readers.
Edward Roussel, Executive Editor, Digital, said: “Telegraph writers include many of the world’s finest journalists on areas such as politics, international affairs, sport and business. There is a growing global demand for first-class journalism. The Telegraph already has a strong subscriber base of loyal readers in the UK. Our subscription model is now being extended globally.”
