Having joined TMG in 2008, Allen (pictured) will focus on Olympics display advertising sales, across all of TMG’s print and digital products and will continue to report into Mathew Watkins, Sales Director, Print.
The new role is designed to focus on communicating the commercial opportunities available to clients and agencies in the build up to and during the Olympic period, allowing them access to The Telegraph’s brands and valuable audience.
Mathew Watkins, Sales Director, Print, TMG, said: “The Olympics is the perfect time for TMG to establish itself as world class in the provision of Olympic content across our platforms. This represents a significant opportunity across all of our platforms to work with a range of brands wishing to access a local and international audience. Mike has a proven track record at TMG and we are confident that his skills, knowledge of the industry and his well established business relationships will make this a success.”
Mike Allen, Head of Olympic Sales, TMG, said: “London 2012 is a hugely important opportunity for our industry and my new role shows, in part, The Telegraph’s dedication and preparation ahead of the Games.
“I hope to build on the significant work and relationships developed to date by the Telegraph’s Olympic team and I am looking forward to the challenge.”
Allen headed-up the Towry/Classic FM campaign in 2010, which won Gold at the Sony Awards and at the Media Week Awards in 2011.
