The activity, which runs in-paper and online until autumn 2014, kicks off with a global media first, says the Telegraph - a front cover, print cascade ad. The three-tiered creative powerfully showcases how HSBC can help UK business to go further and encourages all those with innovation and ambition to start their Global Connections journey.
The innovative new ad format is part of phase one of the campaign which uses further high-impact ad placements and inspiring case studies from previous winners and finalists to recruit entries to the annual national business competition.
Phase two sees 45 regional shortlisted businesses embark on a global journey of discovery, which will be followed across The Telegraph’s Business portfolio.
In summer 2014, 15 UK businesses will be announced as national finalists and will win a financial reward of up to £120,000.
Finally, in autumn 2014, three overall winners will be announced who will see their financial reward doubled to £240,000.
Christine McCarthy, Senior Marketing Manager, HSBC said: “Global Connections is all about innovative UK businesses that have the drive and passion to take their businesses further. We are delighted to be working with The Telegraph again, whose editorial expertise and innovative execution will perfectly capture the excitement of this campaign and communicate it to the country's leading business decision makers.”
Melanie Danks, Client and Partnership Director, The Telegraph said: “It has been a real privilege to work in partnership with HSBC for three years now to help them develop and grow their Global Connections campaign. Every day, our two companies champion British business. This year's collaboration perfectly pools our combined business expertise and should see more UK companies than ever witness the benefits that Global Connections can bring. Great news for HSBC, UK business and the global economy.”
