The Guardian yesterday relaunched its mobile app and introduced a new homepage design aiming to offer a more engaging, personalised, and seamless experience for readers.
The Guardian says its app is a premium product with 1m daily active users. To serve the needs of this audience, the app has undergone a major overhaul, adding new features and a new homepage design as part of the Guardian’s strategy to increase loyalty and engagement. App users are some of the Guardian’s most active readers, with 15 times the average web page views, added the publisher.
Available to download now on iOS and Android, the Guardian says its new app makes it easier for audiences to discover and explore a wider range of content, further strengthening its relationship with its global audience.
According to the Guardian its new mobile app features include:
- More personalisation: A redesigned and streamlined My Guardian tab allows readers to follow topics and writers that matter to them.
- Enhanced audio: All of the Guardian’s award-winning podcasts will now be available in a dedicated tab, allowing easier discovery via the new in-app audio player. App users can listen to all articles through a new enhanced text-to-speech facility.
- More puzzles: A new hub featuring the Guardian’s most popular games, including Wordwheel, Wordiply and, for the first time in the app, Sudoku.
- A refreshed design: A less overwhelming homepage with curated highlights and improved onboarding for new users.
A new contemporary homepage design has also been launched across all editions of the Guardian in the UK, US, Australia and Europe.
The redesign puts mobile first, the publisher continued, responding to the needs of 75% of the Guardian digital audience who visit daily using a mobile device. The Guardian says its best and most distinctive journalism is now displayed more prominently, ensuring readers can easily keep up to date with the latest news, while also exploring the full breadth of the Guardian’s features, opinion, sport, lifestyle and culture journalism.
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