The Yorkshire Evening Post (YEP) has announced it is relaunching its print edition in a new format for readers. Starting Saturday, April 22, the YEP will take on a whole new look in its biggest print overhaul for years, added the publisher.
The new-look paper will be a daily briefing for everything about life in Leeds, one of the most exciting cities in the UK.
A host of new features will guide Leeds readers through the need-to-know information in news and sport, as well giving background, analysis and depth to the daily read.
The relaunch is the first of eight planned for city daily titles owned by National World.
The publisher says subsequent relaunches will take place from May to July for the Edinburgh Evening News, Portsmouth News, Sunderland Echo, Shields Gazette, Blackpool Gazette, Lancashire Post and Sheffield Star.
A new National World Daily Press Division was formed in January to handle these titles in one team across the UK, led by publisher Tim Robinson and managing editor Neil Pickford.
A full printed dummy was produced earlier this month and has undergone extensive testing with readers and newspaper professionals.
Publisher Tim Robinson said: “We’re really excited to be bringing readers a completely revitalised YEP.
“The new format reimagines what a daily city paper should be - with the emphasis on briefing readers and providing more depth, analysis and background.
“We are re-connecting with our readership using different narrative structures, a new visual language and an abundance of explainers, including lots of fantastic graphics.
“All of our readers’ favourites will still be there - such as puzzles, TV and other staples - but our news, sport and feature content will be much more relevant for modern print readers.
“The eight city titles in the daily division will, once relaunched, carry some common news and feature platforms with localised elements - readers will get a much better package of content which celebrates living and working in their city.”
The YEP relaunch is being supported by Facebook promotion, social media support and a city centre merchandising drive by National World.
“We’ve thought long and hard about how to produce the best possible daily newspaper for our readers,” said Tim.
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