This is part of a six-month partnership to promote the launch of the shopping centre.
As part of a programme of marketing activity around the launch of the new Westfield shopping centre in East London, Look will bring the excitement and glamour of its hot-ticket fashion show to Stratford City on Saturday 17 September, during the first weekend of public trading.
With a 1,000-strong audience made up of readers and celebrities, plus a multitude of screens throughout Westfield broadcasting the action live, this will be the biggest Look Show to date. Look’s Style Search with Westfield Stratford City competition, a six-week search for the most stylish male and female visiting the new shopping and entertainment centre, will also launch at the event. Galleries of the most stylish shoppers will feature on www.look.co.uk.
All of Look’s multi-channel promotion for The Look Show in association with Westfield Stratford City will feature Westfield branding, including a 32-page post-show magazine published in Look. Westfield will also have advertorials within Look and ad units and homepage takeovers on www.look.co.uk.
Westfield Stratford City as a venue will enable Look to invite more of its readers to enjoy the live fashion show. The last Look Show received an overwhelming 69,000 applications for tickets and September’s new location is expected to drive an even greater demand, say the publishers. This will be the only show at London Fashion Week to showcase products available immediately on the high street making Europe’s largest urban shopping centre the perfect venue.
Julie Lavington, publishing director of Look, says: “The Look Show has become an established part of London Fashion Week and readers absolutely love it. We’re thrilled to be working with Westfield to make this season’s show bigger and better than ever, and to be part of such an exciting retail launch.”
Myf Ryan, Westfield UK’s General Manager for Marketing, says: “This is a fantastic event for our opening weekend and will firmly establish Westfield Stratford City as a world-class events, fashion and entertainment venue from day one. We are excited to be working with Look magazine for this event and support our retail partners who will feature in the show.”
The Look Show is the first and only magazine event to be part of the London Fashion Week calendar and the only fashion show open to consumers. It celebrates high street fashion and unites the most popular and iconic brands on Britain’s high street today.
