According to Archant, the title won rave reviews from media commentators and readers alike upon launch – establishing a new “pop-up publishing” model. Developed entirely internally, the Archant title went from concept to newsagents’ shelves in just nine days.
It is thought to be the fastest newspaper launch in UK history.
The newspaper has attracted a high calibre of writers and contributors including Howard Jacobson, Alastair Campbell, Jonathan Freedland, Saul Klein, Mike Butcher, Parmy Olson, Wolfgang Blau, Tanit Koch, Albert Scardino, Miranda Sawyer, James Brown, Osman Ahmed and Peter Mandelson.
The ‘pop-up’ paper was initially set to run for just four issues, with any subsequent print runs being decided by reader interest.
Archant yesterday confirmed that Issue Four (on sale on July 29) will not be the final edition as initially planned, but that The New European will continue to publish on a rolling basis. The paper’s retail distribution is focused on London, Liverpool, Manchester, the south of England, Scotland and Wales and other strongly Remain voting areas and is available to order nationwide via www.theneweuropean.co.uk
Matt Kelly, Chief Content Officer of Archant and launch editor of The New European, said: “We’re thrilled at the reaction and support we’ve seen for this most unorthodox newspaper launch. We will continue to publish into the zeitgeist until that moment passes.”
Will Hattam, CMO, Archant, said: “Pop-up publishing is something that only Archant could have delivered. We have the scale to produce a quality print product for a national audience, but also the agility to turn things around fast and cost-effectively enough to profitably service a community that’s popped into existence overnight. We’ll only produce the paper for as long as our readers still want it.”
The New European is priced at £2 per issue.
