On 24 December, regional Reach titles launched a campaign to say ‘thank you’ to their readers, and celebrate the influence of local communities across the country.
The publisher says the campaign will run until 6th January 2025, with assets featured in print, digital, social media and newsletters. Each ad features a campaign that the regional title is particularly connected to, added Reach.
Paul Rowland, editorial director for Reach’s Live Network, said: “We’ve seen some excellent examples this year of our brands working hand-in-hand with the communities they represent to achieve meaningful change on some of the issues that mean the most to them.
“We know just how important public-interest journalism can be, especially when it’s grounded in the local community. So we wanted to say a big thank you to our readers and the communities our publications serve with this special campaign.”
Reach says the titles included in the campaign are:
- Manchester Evening News – recognising the £250k raised to save the Salford Lads Club from closure – ‘You did this!’ runs the header.
- Liverpool Echo – featuring the £5million fundraising campaign to safeguard the future of Zoe’s Place baby hospice. ‘If anywhere could, Liverpool could.’
- ChronicleLive – focusing on Gateshead Leisure Centre and Birtley Pool, both saved from closure as a result of a ChronicleLive campaign.
- WalesOnline – thanking readers for their Christmas donations to a children's charity. Readers donated hundreds of Christmas gifts to a community centre in one of Wales’ most deprived areas.
- Bristol Post / BristolLive – acknowledging the generosity of readers fundraising for children at Christmas time, after the BristolLive fundraising campaign achieved its £25,000 target.
- BirminghamLive – Now in its fifth year, the annual Brumwish campaign this year delivered more than 10,000 gifts to children in the city who would otherwise have nothing.
- MyLondon – highlighting its own work to expose poor working conditions for bus drivers, declaring ‘We’ve got your back’.
An outdoor campaign is also set to launch today to run until 31 December featuring ads in locations including Birmingham’s Bull Ring shopping centre, Liverpool One and the Trafford Centre and Arndale in Manchester. These are poster sites for Birmingham Live, Liverpool Echo and M.E.N., with roadside ads for Manchester too, continued the publisher.
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