Following on from its Audio Briefings on WhatsApp, The Telegraph has today launched a new weekday morning and evening show called The Briefing. Through a new partnership with streaming service ART19, the show will simultaneously be available anywhere that podcasts are heard – including Apple Podcasts, Alexa, Google Nest, Spotify and TuneIn – as well as through WhatsApp.
The Briefing will be presented by Danny Boyle and Chris Price, who have already attracted an audience of thousands of commuters to their daily Audio Briefings on WhatsApp. The new two-minute show will provide listeners with clarity on the most important issues at the start and end of the day with a succinct edit of the headlines and reaction from The Telegraph’s journalists, says The Telegraph.
The Briefing joins The Telegraph’s premium audio portfolio, which includes podcasts dedicated to food, fashion, football and finance, plus news and political shows.
At Global’s annual Upfronts presentation last week, an exclusive sales partnership was announced to enable brands using the DAX advertising platform to easily access the audiences of The Telegraph’s 18-strong series of podcasts.
Elsa Demain-Griffiths, Head of Commercial Innovation at The Telegraph, said: “The Telegraph has been a pioneer of podcasting, using the medium to reach new audiences as early as 2005. Demand is now greater than ever, and through this investment in content, distribution and sales we look forward to helping more brands to be part of our brilliant storytelling.”
