The new mobile app follows the highly successful iPad edition of The Week that launched in November 2011. The UK iPad edition has seen more than 140,000 downloads. The iPhone app allows users to read The Week’s witty, intelligent and objective editorial in a useful and engaging format, with seamless automatic downloads of new issues, additional beautiful photography, and a host of sharing and readability features, says Dennis.
The new version of the app features a beautiful new interface, all the content from the print edition, and all the same features as the iPad version for the best readability of any magazine app. The 2.0 app also adds social sharing features to both the iPad and iPhone versions as well as picture galleries and tap-to-turn pages.
Kerin O’Connor, Chief Executive of The Week, said: “The Week has already proved a tremendous and award-winning success on the iPad, which is why I’m delighted to announce our iPhone version. Not only has it given our current readers the opportunity to read the content on a digital platform but it has opened up The Week to a new audience of digital subscribers. I’m confident that The Week iPhone app will emulate the success of its sister app.”
The iPhone app launches in association with Coutts, who are the exclusive media partners for the next three months.
David Weeks, Strategic Sales Director for The Week, said: “The Week is delighted to work with Coutts on the launch of the iPhone edition of the title. The exclusive association by Coutts with the launch provides subtle yet effective awareness of their simultaneous launch provision of an App and online service. The upscale readership of The Week combined with its premium subscription model and the proven success of its digital editions made the partnership possible.”
Ian Ewart, Head of Products, Services and Marketing, Coutts said: “We are delighted to be partnering with The Week to launch their UK iPhone edition of the magazine. This exciting development means that we can all keep up-to-date with news and insights from the best of the media wherever we are and whenever we choose. Coutts is continuing to develop its own progressive range of digital channels and we will be launching the Coutts Mobile App. This will offer our clients further choice in how they are able to do business with us."
The iPhone edition of The Week was developed by Dennis Publishing’s in-house specialist tablet and mobile unit, Dennis Media Factory.
Alex Watson, Head of App Development, said: “Less than a year after we launched on iPad, we’re back with version 2.0 of the app which brings The Week to iPhone. The iPad app has seen more 5 star ratings than any other comparable Newsstand app. The Week has truly pioneered a paid content model on apps.”
Issues of The Week will be available for free to App Store customers during the app’s first two weeks. Print subscribers will automatically gain complimentary access to the iPad edition for a 6 week trial period, after which they will be able to upgrade to a digital bundle for a nominal increment. New customers will be able to download individual issues of the magazine for £2.49 in iTunes, or buy an iTunes subscription for £19.99 per quarter.
