Based in London and reporting into Time Out Group CEO Chris Ohlund, Mary will lead Time Out’s Media business globally, managing its commercial and content teams, implementing a new consumer and partner focussed business strategy whilst driving efficiency and improving economic returns.
An influential leader in the digital media and marketing space, Mary has a proven track record of improving commercial and team performance, says Time Out.
With 25 years’ experience, most recently Mary was Group CEO of influencer marketing platform TAKUMI, and prior to that was European MD of Neo@Ogilvy, holding a main Board position of Ogilvy & Mather. Previous positions include Interim CEO at design and UX agency Collective London; MD at Steak Media; and Worldwide MD at SPAFAX, leading its global commercial capability growth before selling to WPP Group after leading a successful MBO.
Chris Ohlund, Time Out Group CEO, said: “I’m delighted to have Mary on board to lead Time Out Media, at a time of great transformation for the business and the industry. Mary’s focus, engaging personality and passion for the Time Out brand makes her the perfect fit for this role – coupled with her extensive experience and deep understanding of the industry she has the credentials for delivering success.”
Mary Keane-Dawson, CEO of Time Out Media, said: “This is my dream job! I am excited and very committed to be building the Time Out Media business and delivering a fantastic experience to our audiences, advertisers, partners and our truly amazingly talented creative, technical and commercial teams. Time Out is an iconic media brand, and I am honoured and humbled to be joining this business.”
Committed to personal lifelong learning and development and mentoring talent, Mary is co-founder of the not-for-profit women’s leadership and development network How She Made It, and regularly appears on judging panels for industry awards and events including MADFest, Performance Marketing, The Drum Programmatic and AdExchanger Awards, and as a chair, speaker and panellist at multiple global digital technology, content and media marketing conferences.
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