A campaign to support the reader promotion has launched on TV (Wednesday, February 1st) with an advert, created by communications agency Adam and Eve, during How To Cook Like Heston on Channel 4.
As well as the television advertisements, which ran until Saturday, February 4th, TMG will also be promoting the recipe offer across a number of radio stations and in print publications including Stylist, Shortlist and the London Evening Standard.
The in-paper promotion started with two, 52-page booklets inside The Daily Telegraph and The Sunday Telegraph last weekend and will continue this week, February 6th - 10th , with Heston's unique Dinner Party Menus in the form of glossy, perforated recipe cards.
The recipe cards, featuring a starter, main course and dessert each day will be available for collection from more than 1,000 stores nationwide including WHSmith High Street stores, Waitrose, Booths, Easons and participating independent retailers, while stocks last.
David Greene, Newspaper Sales Director, Telegraph Media Group, said: “We expect this to be one of our strongest promotions of the year and hope this is the start of an ongoing relationship with Heston Blumenthal.”
