As part of this high-profile partnership The Daily Mirror and Sunday Mirror will be the sole, official national newspaper partners.
The partnership, which kicked off this weekend (Sat 2nd January 2010), will include both in paper and online advertising and editorial support of the Bupa Great North Run, Bupa Great Manchester Run, Bupa Great South Run together with other Bupa Great Run events in the U.K.
There will also be monthly editorials promoting the Bupa Great Run Series, British Gas Great Swim Events and "Take to the Streets" - a campaign aimed at getting the nation active, fit and healthy.
Brendan Foster, founder of Nova International, said: "I am delighted that Trinity Mirror are joining forces with us as media partners to support our mass participation events and the Take to the Streets campaign. This is the most significant national newspaper partnership Nova has entered in to. We are confident that it will further raise the profile and prestige of our portfolio of events and campaigns to get people active across the U.K."
As part of the deal the Daily Mirror will run an exclusive ballot for 3,000 readers to win an entry to the Bupa Great North Run, and even those who are unsuccessful will automatically be entered into the general ballot.
Mirror branding - including advertising boards and promotional stands - will appear at all events and in all event websites, emails, pre-race information and runner magazines.
The Daily Mirror will also produce post race supplements for the main running events listing all finishers' race times.
Eugene Duffy, Managing Editor of the Daily and Sunday Mirror, said: "We are delighted to have secured this partnership and we look forward to working closely with the team at Nova International.
"This is an exciting development for the Mirror, and we believe it is an ideal fit for our readership and will further broaden the awareness of these events and campaign."
