As the world experiences an unprecedented explosion in information, harnessing that data and making sense of it is one of the biggest challenges that business, government, healthcare, education, and most other sectors face over the coming decade, says UBM.
(UBM has released an introductory video on YouTube.)
Big Data Republic’s mission is to ‘transform your business with data’ – helping all levels of business to understand this emerging field and turn it to their competitive advantage.
The community will explore how big data can steer business strategy with expert articles, interactive data visualization, and rich video content.
Editor Saul Sherry explains the offering: "Big data is changing lives now, and it is underemployed. At Big Data Republic, we want to empower the community that stands to gain the most from the transformative power of big data. We aren't just looking at mind-bending data discoveries, but also at the way these findings can be explained in a way that facilitates real-world change."
Supported by sponsorship from Dell, SAP, and Information Builders from launch, it will quickly grow to become a comprehensive resource of expert community-driven content, whitepaper reports, and educational features, say the publishers.
Luke Bilton, Head of Content for UBM Live, says: "Big Data Republic is an exciting launch for UBM, with collaboration between our UK and US offices, with other region-specific content in the pipeline. Followed swiftly by the launch of The Big Data Show in London in April 2013 and other international events, it's an example of how we are aligning our content and events businesses to create deeply engaged international communities."
Big Data Republic is published in partnership with UBM DeusM, the integrated marketing services arm of UBM, which has launched more than 35 online communities for B2B audiences in the past two years.
