The one-off cover wrap is a media first for TMG as The Daily Telegraph is the first quality daily broadsheet to carry an advertising cover wrap on full newspaper stock, says the publisher.
Dave King, Executive Director, TMG, said: “We are delighted to be partnering with Vodafone on such an exciting innovation for the newspaper. At TMG we are continually finding exciting new ways to help advertisers engage with our audience. Newspapers are still one of the most powerful ways to catch the public’s eye, and we are leading the industry with our innovative, creative solutions.”
This media first is a new addition to The Telegraph's commercial portfolio, following TMG’s translucent wrap, championed by HSBC, Statoil and Citibank.
The partnership was brokered by OMD, as part of Vodafone’s ‘Better’ campaign.
