Leading digital consultants Nicolas Roope of Poke London and Marc Kremers consulted with the Wallpaper* team to create an industry-leading, innovative site, say the publishers.
The website’s elegantly composed pages are now fully responsive and include a drop-down menu and scroll-able (or swipe-able) archives of stories making it easier for visitors to explore the site. In addition, the new and improved article formats offer a rich reader experience and act as mini homepages themselves, displaying easily accessible related content. As with the print edition refresh, the site also uses Portrait and Darby, the two exclusive typefaces designed specifically for Wallpaper* by Paul Barnes and Christian Schwartz, which echo the refined new aesthetic of the site.
Wallpaper* has also introduced an exclusive new digital advertising format, The Triptych. This innovative new offering comprises three impactful, full-width images that reveal themselves at different intervals down the homepage, using a parallax scrolling motion and enabling optimal presentation of beautiful client imagery. According to IPC Media, the first phase of the website’s new look is now live and Wallpaper* will be rolling out more enhancements in the coming months to ensure it stays at the forefront of the evolving digital landscape.
Malaika Byng, Online Editor, Wallpaper.com: “The site redesign conveys the richness of our content in an instant, maximising our photography and depth of stories. The fresh and sophisticated new look is paired with a dramatically enhanced user experience, which takes advantage of the most innovative technologies available.”
Tony Chambers, Editor-in-Chief, Wallpaper*: “Wallpaper.com is both technically innovative and aesthetically refined. It is informative and inspirational and reinforces our reputation as the go-to source for all design, fashion and lifestyle knowledge.”
