DC Thomson Group company Aberdeen Journals Ltd (Scot Ads and The Press and Journal) will also upgrade their existing Version 1 environment to the same level as part of the contract.
A DC Thomson spokesperson said, “AdPortal3 has a number of exciting new features that will benefit both the company and our advertisers. We look forward to working with the Wave2 team on the implementation and rollout of the new system.”
AJL implemented the Wave2 AdPortal and MarketPlace solutions in 2006. During that time, the website has helped to streamline the advertising workflow and acted as a revenue generator for both print and online advertising. Currently AdPortal is responsible for the booking of an average 4,350 adverts per week.
Wave2 Managing Director Chris Hodges added, “We have enjoyed a long and fruitful relationship with DC Thomson. In fact, much of the pioneering work for our original AdPortal solution was carried out with the staff at AJL. They were one of the very first publishers to introduce self-service advertising. We look forward to continuing to work with the team to innovate and see how we can further develop our solutions to help develop DC Thomson’s business.”
Wave2’s new generation AdPortal3 is being launched at this year’s IFRA Expo. An evolution of the successful AdPortal2, it introduces new “front end” architecture to allow a new level of versatile and configurable user journeys and presentation together with support for both web and mobile access.
In addition, says Wave2, a number of major new features have been introduced:
• HTML5 output to mobile devices
• Complete new user interface; highly configurable and customisable to allow publishers and media companies to achieve the perfect user experience for their particular advertisers.
• Powerful new “UpSell” features for increasing advertising revenue.
• Integrated AdServing with advertiser’s “Dashboard”.
• Enhanced edit and formatting facilities to provide advertisers a greater degree of control.
• Extended Rich Media support including the ability to create and book advertising for mobile delivery.
About Wave2
Wave2 says: “Wave2 Media Solutions was formed in early 2004 specifically to develop a range of solutions for the automated generation of documents. With an impressive installed base around the world, Wave2’s mission is to provide tools that will enable publishers and content providers to both save costs and to generate new revenue. Wave2’s product range includes solutions for Self Service Advertising, Creative Automation, Sales Visuals, Online Marketing and Personalised Publishing.”
