A party at the Groucho Club in London on 28 November celebrated the 77 entries from 16 media agencies, with seven winners and seven highly commended entries.
The winners are:
Best newspaper campaign
Initiative UK - Horsemeat: National Crisis Averted (Tesco plc)
Highly commended:
Manning Gottlieb OMD - Shop Spring (John Lewis)Initiative UK - Get London Reading (NOOK)
Best newsbrand campaign
Initiative UK - Get London Reading (NOOK)
Highly commended:
Mindshare - Tour De France (ITV Sport and the Guardian)Target Media - Film ‘Broken’ (StudioCanal)
Best topical campaign
Manning Gottlieb OMD - Spread the Warmth (Age UK)
Highly commended:
OMD - C4 Paralympics (Channel 4)
Tablet award
KR Media - Thomas Pink Cartoons (Thomas Pink)
Highly commended:
Manning Gottlieb OMD - Unleash your Mojo (Virgin Holidays and News UK Partnership)
Omnimedia award
MediaCom - Switch and Save (Sky)
Best use of content - joint winners
Manning Gottlieb OMD - Unleash your Mojo (Virgin Holidays and News UK)
MediaCom - The Guardian brings you England (VisitEngland)
Highly commended:
PHD - Expedia & Metro Tablet City Guides (Expedia)
Chair’s award
Manning Gottlieb OMD - Unleash your Mojo (Virgin Holidays and News UK)
Marc Mathieu, senior vice-president of marketing at Unilever and chair of the judges, said: “It was a true honour to lead the first Newsworks Planning Awards. Throughout the entire judging process one thing struck me: an absolute and relentless desire from everyone to select ‘only the best’ and thus raise the bar for the industry and the years to come. I am excited about the winners. Well done and well deserved.”
Rufus Olins, chief executive of Newsworks, said: “The standard of entries highlighted the different roles that different platforms play. It was good to see so many planners focus on newsbrand audiences, regardless of platform. We’ve got some wonderful case studies from all over the place: sports, travel, retail and fashion. We look forward to seeing how the work develops over the next 12 months for the 2014 Newsworks Awards. We are still learning about how the different platforms work together to create the best results. That’s what schemes like this are all about.”
