The event, held at the OXO2 on London’s South Bank, highlights the best planning and execution in advertising campaigns across magazine publishing platforms.
Universal McCann was named a winner in two of the six categories: Most Effective Campaign of the Year for H&M’s A Stylish Match campaign with Condé Nast’s GQ (pictured receiving their award); and Innovative Campaign of the Year for its work launching the Forza Motorsport 4 game on Xbox 360.
Mindshare’s campaign for Argos/Chad Valley won the agency the Print Campaign of the Year category; Digital Campaign of the Year went to MPG for the Balanced Lifestylers campaign for Shock Absorber; and Integrated Campaign of the Year went to MGOMD for Sony and Men In Black 3.
DFS was named Advertiser of the Year, with the judges praising the company’s investment in magazine brands and its consistent approach to the medium through a range of creative options.
Barry McIlheney, CEO of the PPA, said: “The winners of this year’s PPA Advertising Awards, and indeed our impressive shortlisted entries, show how publishing brands, agencies and advertisers are collaborating to deliver targeted campaigns that create real impact among today’s consumers. These awards are an important part of our work to support and acknowledge the creativity, strategic thinking and hard work behind the most-effective magazine media advertising campaigns.”
James Papworth, PPA Marketing Director, said: “We’re really pleased to have re-established this event as both a celebration of the UK’s media planning and buying expertise, and to highlight the sophistication and effectiveness of advertising campaigns that have magazine brands at their core.”
Julian Lloyd Evans, Chair of PPA Marketing and Managing Director of Advertising at Dennis Publishing, said: "The awards are a fantastic showcase for the power of magazine brand advertising, and in my new role as Chairman of the PPA Marketing Board, I'm keen to take the momentum of this event forward into some of the exciting initiatives we have planned for the coming months: a study of the science of measuring magazine advertising effectiveness, and a comprehensive study into tablet ownership.
"These two studies demonstrate what PPA Marketing is all about - unashamed to talk about the value of print advertising in an ever more fragmented media world, whilst having the confidence to draw the attention of our members to new areas where we can grow and innovate."
About the PPA Advertising Awards
The PPA says: “New for 2012, the PPA Advertising Awards celebrates the finest examples of advertising planning and execution within the magazine brands and platforms available from the UK’s professional publishers. From printed formats through to websites, digital editions, tablet editions, mobile and social networks, this event highlights and recognises the growing diversity of patforms and content consumption routes.”
About the PPA
The PPA says: “The PPA promotes and protects the interests of the UK’s business and consumer publishers. The PPA has around 200 companies in its membership, which collectively produce more than 2,500 consumer and business magazines and journals as well as digital media, data products and events.”
