An advertisement for the WIRED tablet edition on the inside front cover has also skilfully incorporated the hole into its design, questioning ‘Something Missing?’ and suggesting readers fill the emptiness with the WIRED tablet edition.
Both the cover and ad are the brainchild of WIRED’s Art Director Andrew Diprose.
The tablet edition of the issue goes one step further with the Google search bar, enabling users to scroll through all search terms shown on the secondary cover of the print magazine.
The inside feature, entitled ‘The Future of Search’ looks at how Google is moving on from simple data-retrieval to a system that understands how we think and what we want – before we even know we want it.
The first ever WIRED Pop-Up Store in the UK, sponsored by Samsung SMART TV has just been open for a week on London’s Regent Street, bringing the pages of WIRED alive and connecting with the people and products influencing the WIRED world. The store featured a curated selection of unusual and innovative products, most of which were available to order via a WIRED Pop-up Store mobile-enabled microsite.
About WIRED
The publishers say: “WIRED is recognised as the authority on the future, in print and digital. Since launch in 2009, WIRED has won a host of awards including the D&AD Design Award and BSME Art Director of the Year Award 2011. The WIRED enhanced digital edition iPad app has been selected by iMonitor as joint top app out of 4000+ global magazine, newspaper and companion apps. The WIRED website, www.wired.co.uk, currently has a record 1,009,780 unique users (Jan-Jun 2012). Earlier this year WIRED announced a new service, WIRED Consulting, a bespoke business consultancy designed to deliver expertise to future-proof companies and to give the competitive edge, and WIRED 2012, the second annual two-day conference celebrating ideas, innovations and people reshaping our world recently took place in London.”
