Indulgence, is exclusively sponsored at launch, by the brand Aerin Lauder, and adds to the womanandhome.com’s core offering of Fashion, Hair & Beauty, Recipes, News & Entertainment, Diet & Wellbeing and Forums. The digital channel features content from handbags, watches and jewellery to heritage, new technology, arts and culture as well as travel and spa to luxury living. In addition, woman & home have collaborated with sister IPC brand Country Life to provide property stories.
The new concept targets 40+ AB women, and provides an opportunity to be informed about developments in the world of luxury. Whether they are seeking new luxury travel ideas, property to buy or want to be kept informed about the inspiration behind famous luxury brands, they will now find this within womanandhome.com/indulgence, says the publisher.
Indulgence offers a weekly newsletter, with editorial content as well as targeted, invitation opportunities linked to commercial partners. To complement the online coverage, each month woman & home will feature a print franchise of the same name, with a prominent position in the first 10% of the magazine.
With bigger images and elegantly composed pages, the Indulgence channel is visually appealing and provides visitors with daily inspiration giving advertisers exclusive sponsorship opportunities as well as advertorials within the channel, says the publisher.
Sue James, woman & home Editorial director says: “It’s all about life’s luxuries – big or small – as well as new experiences and those special purchases. I know women today are asking for more bespoke information from trusted brands, and they have a high level interest in luxury and investment. Indulgence, our new online channel, will provide that; it’s a place where she can realise her aspirations as well as dream or simply escape.”
womanandhome.com/indulgence launched yesterday and will be promoted across social media platforms, the website as well as the magazine.
