YOU magazine says the fashion issue stands at a record 92 pages, featuring all of the key trends set to shape the new season, and marks the most commercially successful fashion-themed version of the magazine yet.
Featuring two alternative front covers, the publisher continued, one of this year's fashion issue cover stars is the BAFTA-nominated Saffron Hocking from Netflix’ Top Boy, who exclusively models items from the latest Longchamp collection in the lead feature. It also includes the team's expert picks of Britain's 51 comfiest knickers, Sarah Vine and her Labubu, and poses the question, “Can designer snob Liz Jones spot the dupe?”
According to YOU magazine, new advertisers to the fashion issue include Longchamp, Joules, Michael Kors, Radley, Albaray and FatFace, joining returning brands such as M&S, Pandora, Hobbs, Nobody’s Child and John Lewis.
Jackie Annesley, YOU magazine’s editor, said: “I met the CEO of a PR company recently who told me, ‘All our brands want to be in YOU magazine because it sells their products!’ Our print readers are mostly Boomers—the wealthiest in history—and they spend on beauty, fashion and interiors, for themselves and the younger generations in their families.
"The continuing commercial success of our September fashion issue is due to brands realising just how valuable the aspirational YOU reader is.”
The publisher says the fashion issue follows on from the 7 September travel special, the highest revenue-generating issue of YOU magazine this year. It hosted a cover wrap from M&S, with advertisers including HX Expeditions, Oceania Cruises, Regent Seven Seas, Jet 2, Tui, Just You and Flight Centre. The lead feature discussed the benefits of travel for holidaymakers to process major life events, including grief, divorce and cancer.
Claire Juon, Mail Metro Media’s head of magazines, said: “It’s certainly been an exceptional September for YOU magazine, setting new annual highs for commercial success across two themed editions. The best-read Sunday supplement in the UK, the unique blend of style, lifestyle, beauty, food, interiors—and of course our talented columnists—offers so much potential to engage with an affluent, predominantly female audience, who look to YOU for inspiration and ideas.”
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