Zenit is the latest venture from Intent Media founder Stuart Dinsey, who built the £10 million entertainment and leisure specialist prior to its acquisition by Newbay Media of New York in December 2012.
Dinsey and business partner Hilary Cole both left Intent last year and set up Zenit Media in January.
A 27 year-old brand, The Secretary publishes print and digital editions for Bristol, Hampshire, Thames Valley and the West Midlands – targeting personal assistants and office managers.
Zenit intends to relaunch each edition, taking all of them monthly whilst adding an upgraded digital strategy, reader incentive programme and event partnerships.
The brand name will also be overhauled, returning as The Office Manager later this summer in order to widen reach and reflect the evolution of administrative responsibilities within medium size businesses.
“The Secretary is a well established brand and we will respect it as we evolve, but the time is right for a new approach. The Office Manager will be an essential business tool for a profession that is fluid, ever-widening, and often under-appreciated,” said Zenit managing director Stuart Dinsey.
Based in Portishead, The Secretary boasts eight full and part-time staff across the four editions.
Dinsey and Cole built Intent Media into one of the UK’s most successful independent business media companies, with particular strengths in the music, video games, licensing, toys and cycling markets. Its biggest success, says Dinsey, was the acquisition and revival of 50-year old music industry title, Music Week.
