As part of the wide-ranging strategic partnership, Zoopla now operates the property search facility for all three websites and will also be undertaking significant advertising and promotion in the newspapers and property supplements.
According to Zoopla, the partnership, which went live on Friday, is a clear win for both parties, providing a market-leading online property solution to The Evening Standard and The Independent and giving Zoopla’s advertisers even wider distribution and exposure for their listings and businesses.
Alex Chesterman, Founder & CEO of Zoopla said: “We are delighted to be working so closely with the Evening Standard and Independent. Both these newspapers and their websites have a very loyal and property-interested audience and Homes & Property has one of the highest circulations of any property supplement in the country. This partnership will drive significant value for our members.”
Andrew Mullins, Group Managing Director of The London Evening Standard, The Independent and i, said, “Our cross-media partnership with Zoopla combines leading property search technology with the Homes & Property, Evening Standard and Independent brands’ combined reach in print and online – an unrivalled solution for advertisers and home buyers and sellers.”
