News
Polestar to print Bella & That’s Life
H Bauer and Polestar have agreed a deal for the production of the two major women’s weekly titles, Bella and That's Life.
News
Horse & Hound celebrates 125th anniversary
Horse & Hound, the weekly equestrian title, celebrates its 125th birthday in 2009 and the occasion is being marked with a special 196-page commemorative issue.
News
Factory Media acquires Boards
Factory Media, a leading extreme sports media owner, has announced the acquisition of Boards windsurfing magazine and boards.co.uk
News
Amazon.com customers to pick best US cover
The Magazine Publishers of America has kicked off the 2009 Best Magazine Cover of the Year award. The award, formerly judged by members of the American Society of Magazine Editors, is this year being hosted by Amazon.com where customers can vote for
FEATURE
Evelyn Webster - interview
Evelyn Webster took over as chief executive of IPC Media in January amidst the toughest trading conditions magazine publishers have had to face in living memory. Evelyn tells Meg Carter about the measures she took to weather the storm and also about
FEATURE
Delivering Extra Value
Recessionista handbags, frugal food – and more words on the page. Peter Genower looks at how magazines are weathering hard times…
FEATURE
Are marketers shooting themselves in the foot?
After more than a year of a steady diet of bad news, items that once would’ve been treated by the media trades as harbingers of the apocalypse now create a brief flurry of coverage and gallows humour on blogs for a day or two. Then, says Karlene Luko
FEATURE
Jan-June 2009 ABCs: a media buyer’s view
I’m not sure if you’ve heard, but there’s a recession on. And recessions have a nasty habit of depressing sales. Recessions are like that. Throw in the ongoing media upheaval, and you have the recipe for, ... well ... err, a satisfactory set of figur
FEATURE
What is the future of print?
That’s easy – it’s digital! Close the presses and head online. But, are we being too hasty? After all, the advertising downturn has hit online too, and with the notable exceptions on niche and B2B, we haven’t got our online charging mechanisms right.
FEATURE
Signed, sealed ... delivered?
Publishers might like to moan about domestic UK postal provision, but the likelihood is that it doesn’t keep them awake at night. The same can’t always be said of the black hole that is sometimes international distribution. But things are changing. N
FEATURE
How to cut costs – without damaging your business
With meaningful economic improvement unlikely to be evident before Spring 2010, many publishers now face having to make third, fourth or even fifth rounds of cost savings. How to do this without losing or demotivating key talent, reducing product qua
FEATURE
Off-the-page promotions
The credit crunch continues to bite; ad revenue is still depressed; the publisher is itching to reduce pagination. What should a subs manager do? Ask for more subscription pages! And Jenny Moseley has fifteen tips to help you maximise their effective
FEATURE
Price Promotion Strategies – How to Maximise Your ROI
Price is one of the most effective weapons in the subscription marketer’s armoury, but it needs to be used with finesse. Market knowledge, audience segmentation and wider business objectives all need to be factored in. Jess Burney outlines some of th
FEATURE
You need a great opener to grab a busy reader
A brilliant headline will only keep your readers’ attention for a split second. What you say next is what will keep them reading... right through to your order form, says Jennifer Menten.
News
A decade in style
28 designers who define the decade and 28 women who define style - from Kate Moss to Kylie Minogue - are brought together by Another Magazine for a special collectors’ edition to mark the end of the decade. There are four separate front covers to col
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